Make-A-Wish Begins Countdown to World Wish Day on April 29
The month-long countdown centers around the “Don’t Wait for Hope. Create it.” concept to encourage the public to act now to deliver hope to children with critical illnesses
PHOENIX (April 1, 2021) – Every year, Make-A-Wish, the organization that grants life-changing wishes for children with critical illnesses, celebrates World Wish Day on April 29, the anniversary of the wish that inspired the founding of Make-A-Wish in 1980. As the countdown to World Wish Day begins, Make-A-Wish is launching a bold, fundraising-focused campaign titled, “Don’t Wait for Hope. Create it.”
The inspiration for “Don’t Wait for Hope. Create it.” stems from the fact that wish families have been some of the hardest hit by the pandemic. Feelings of fear and isolation have become commonplace for everyone, but they are often felt deepest by the most vulnerable members of the population, including children with critical illnesses. Now more than ever, wishes can bring hope, joy and a sense of normalcy back into the lives of wish kids and their families. “Don’t Wait for Hope. Create it.” empowers individuals and corporations to donate to make life-changing wishes possible for children who are waiting for their wishes to come true.
“With our new campaign, we are focused on conveying urgency and driving action because Make-A-Wish is uniquely qualified to deliver hope to children with critical illnesses and their families at a time when they need it most,” said Richard K. Davis, president and CEO of Make-A-Wish America. “Through a wish come true, we are able to give wish kids a piece of their childhood back – and every child deserves a childhood.”
Between now and World Wish Day, several Make-A-Wish national sponsors will showcase their support for the wish-granting organization, including Macy’s, Avis, City Electric Supply, FabFitFun, Keebler, Marquis®, Topgolf and WWE.